On 21 October 2024, LLC "Dominant Promotion" was registered. In March 2025 the DMNNT brand went public. Two years after registration, this is what the work adds up to.
Two years of deals
Client names and deal values stay private. The results don't have to.
- Boxing. A sponsorship activation around a fight at Wembley Stadium, with 300M+ online views.
- UFC. A long-term iGaming partnership covering three fights in the USA.
- MotoGP. A crypto brand sponsorship in motorcycle racing's top class.
- Drift. Title sponsorship of a drift league, and a full PR and sponsorship cycle for a pilot who finished the 2026 championship third overall.
- Football. A commercial rebuild of a football club.
What two years taught us
Strategy comes before the first call. Every project starts with a document, the DMNNT Passport: identity, audience, commercial value and the brands that fit. Only then do we go to sponsors.
Brands renew on data. A sponsor comes back when it can show its board what the money produced. We report only numbers backed by documents.
Name first, deals follow. Before a brand replies to a pitch, it checks search results, press and Wikipedia. We build that layer before we sell.
The team
Daria Rakitska, Founder & CEO, leads strategy, clients and partnerships. Yaroslav Rakitskyi, co-founder and former Shakhtar Donetsk and national team defender, leads football with strategic partner Volodymyr Geninson.
Year three
More sports, more markets, the same rule. This page is where we publish our deals, market news and our view on where sponsorship money goes. Every number here is one we can confirm.
We don't promise reach. We build deals.
