Results win races. Systems win sponsors. In April 2026 Artur Podluzhnyi had the speed. By October he had 33 headlines, 3M+ views and 10+ partners. Here is how the season was built.
Where we started
April 30, 2026. DMNNT and Artur sign a partnership. On paper he already has everything: PRO pilot for 13% XTRM.PRO / SOCAR Drift, PRO/AM champion, national record holder, head of the national drift association. In the garage — a BMW E92 race car.
What he doesn’t have is a system that turns all of this into media and money. Drift still reads as “street racing” to most brands. Results stay inside the paddock.
We set three goals for the season:
- Brand: make Artur Podluzhnyi the category leader — the first name media call about drift.
- PR: control 90% of Google’s first page for his name.
- Business: build sponsorship as revenue, not as a favour.
What we built
One story, repeated everywhere. Drift is precision, not chaos. Artur is not just a driver — he builds the industry. Brands can enter the category early, with him. Every interview, release and bio carried the same formula.
Packaging that sponsors can buy. New brand book, new race kit, new car livery and a hospitality zone for partners at every race.
Media in waves, not one-offs. Every race, result and partnership became a series: one big piece plus short news around it. Sports media first, then mainstream and business.
A voice beyond the track. Podluzhnyi spoke on stage at Sport & Business Club in May and went live on Champion Radio in August — on the business of motorsport, not only on lap times.
Owning the search results. Wikipedia in three languages, consistent bios, controlled profiles — so a brand manager googling his name finds the right story first.
The numbers
Five months, every media target beaten.
- Media publications: target 10–20 in 6 months, result 33 in 5 months
- Sponsors and partners: target 3–5 deals, result 10+ partners
- Google first page for his name: target 80–90% controlled, result 98% controlled
- Wikipedia: target regular updates, result live in 3 languages
- Spectators across 8 race events: target 20,000, result 47,500
The outlets: Tribuna, SB Media, Xsport, Sport Express, Korrespondent, Football 24, RBC-Sport, Ukr.net.
The partner roster grew to 10+ brands — energy, motor oil, iGaming and more. The biggest moment came in August: one of the leading iGaming brands in Ukraine joined as title partner. The announcement ran across 11 outlets in three days.
On track, the system had something to amplify: bronze in UDC’26 PRO 2, silver in the PRO Cup and a stage win in Lviv.
Where Artur is now
The season is over. The work isn’t. Most athletes go quiet from October to April — and that is exactly when brands sign their next-year budgets.
So Artur doesn’t pause. This winter he builds a new PRO car for 2027 — Toyota GR86, and every stage of the build becomes content and a place for partner brands — from bare chassis to the reveal.
Artur is now a DMNNT ambassador. Partner slots for the 2027 build are open.
Your season next
Results alone don’t bring sponsors. A system does. DMNNT builds it for athletes, clubs and federations:
- PR & Media Representation — your story in the right media, every month.
- Sponsorship Engineering — strategy, partner search, negotiations, activation.
- Consulting — where you stand today and what to fix first.
Athlete or brand — write to ceo@dmnnt.pro. We start with a strategy session.
